Fashion jewellery and fine jewellery are two distinct categories in the Indian market, with fashion jewellery being more popular among younger generations, accounting for 70% of the total jewellery sales in India, as per a report by Euromonitor, 2020. In India, the demand for fashion jewellery is driven by the growing middle class, increasing disposable income, and the desire to stay trendy and fashionable, especially during festivals like Diwali.
- The Indian fashion jewellery market is expected to grow at a CAGR of 20% from 2020 to 2025, as per a report by ResearchAndMarkets, 2020.
- Fashion jewellery is more affordable and accessible to the masses, making it a popular choice among Indian women.
- Fine jewellery, on the other hand, is considered a luxury item and is often reserved for special occasions, such as weddings and anniversaries.
Fashion Jewellery Trends in India
India is a vibrant and diverse country, with different regions having their unique jewellery styles, and 60% of Indian women prefer to wear traditional jewellery on special occasions, as per a survey by Nielsen, 2019. Indian women are now embracing fashion jewellery as a way to express their personal style and stay trendy.
Trendy and Affordable
Fashion jewellery is a great way to stay on-trend without breaking the bank, with prices starting from as low as Rs. 300 for a pair of colourful gold huggie earrings.
Fine Jewellery: A Luxury Item
Fine jewellery is a significant investment, with the average Indian consumer spending around Rs. 50,000 on fine jewellery, as per a report by KPMG, 2020. Fine jewellery is often made from precious metals and stones, making it a valuable possession.
Fine jewellery is often made from precious metals like gold, silver, and platinum, which are valued for their rarity and durability.
Blue Enamel Stylish Adjustable Kada
This kada is a great example of fashion jewellery that is both stylish and affordable, making it a perfect addition to any Indian woman's jewellery collection.
View Product →Caring for Your Jewellery
Proper care and maintenance are essential to extend the life of your jewellery, with 80% of Indian women preferring to clean their jewellery regularly, as per a survey by YouGov, 2018. Regular cleaning and storage can help prevent damage and tarnishing.
Be careful when cleaning your jewellery. Avoid using harsh chemicals or abrasive materials that can damage the metal or stones.
Conclusion
In conclusion, fashion jewellery and fine jewellery are two distinct categories in the Indian market, each with its own unique characteristics and benefits, and the Indian fashion jewellery market is expected to reach Rs. 50,000 crores by 2025, as per a report by Statista, 2020.
Pro tip: Consider investing in a few statement pieces of fashion jewellery to add a touch of glamour to your everyday look, such as a bold gold charm bracelet.
Frequently Asked Questions
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VG Accessories offers a wide range of fashion jewellery that is both stylish and affordable, making it a great destination for Indian women looking to stay on-trend.
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